Sponsor the NonProfit Solving the Health Care Crisis
Today financial success for corporations happens when brands sponsor causes. Providing the clear message that says, "We're the brand who cares" is a powerful message with far-reaching impact to strengthen customer loyalty. The facts reveal when brands are identified with the 'halo effect' of good corporate citizenship, consumer spending is influenced. (see examples here)
Tap Into Today's Hot-Topic
Today's hot trend is holistic living and organic eating. So significant is this shift that consumer spending on food, goods, services and health care is in the hundreds of billions including alternative health care called CAM - Complimentary Alternative Medicine.
Despite the shift, consumers have been forced by law or penalty to purchase ever-rising health insurance, For millions that means buying health insurance for health care they don't want or use. Despite the fact that the health insurance industry has studied CAM for primary health care, such remains denied. A clear disconnect leaves millions in need of answers.
AlternaCare has the answers millions need who aren't served by health insurance. Poised to make an impact, corporate sponsors have the opportunity to align their brand with a refreshing solution AlternaCare provides.
Statistics Are Clear
Consumer spending for CAM has increased 300% in years 2007-2012
158 million people purchase CAM - (Complimentary Alternative Medicine) for primary care
Consumer demand for CAM continues to increase and organics are at an all-time high
An estimated $100 billion was spent in 2014 in out of pocket for CAM - a triple growth in one decade
Holistic spending is changing the landscape of U.S. consumers
Consumer demand is shifting major retailers; Amazon, Wal-Mart, Target, & Costco whose new profits come from meeting public demand for organics
Answering the Needs of 158 Million U.S. Consumers
AlternaCare is poised to serve millions with the answers they need for healthy living with our 'healthy insurance alternative'. Sponsorship positions your brand with a unique opportunity to supporting AlternaCare's mission which tells consumers your brand is sensitive to their needs. Doing so means brand impact as statistics reveal:
Nearly 90% of Americans say it's important for businesses, government, & non-profits to collaborate and solve pressing social issues.
85% of Americans have a more positive image of a product or company when it supports a cause they care about.
79% of Americans say they switch from one brand to another brand if the other brand is associated with a good cause.
Additional Facts Reveal;
a. She-conomy.com reports cause-related marketing is greatest among those most likely to make key purchasing decisions: women (84%), parents of young children (81%) and individuals (81%).
b. According to HHS.gov CAM (Complementary Alternative Medicine), spending is expected to reach $100 Billion in out of pocket spending 2014. A 300% increase from $33 billion spent in 2007.
c. Women according to the U.S. Census Bureau, control 85% of U.S. spending
d. As primary caregivers according to she-conomy.com, "women make 91% of the buying decisions"
e. That translates into $91 of the $100 billion spent on CAM (Complementary Alternative Medicine) in 2014 by women
Additionally, women according to the U.S. Census Bureau control 85% of U.S. spending. As primary caregivers according to she-conomy.com, "women make 91% of the buying decisions". This translates into $91 billion of the $100 billion spent on CAM (Complementary Alternative Medicine) in 2014 by women.
AlternaCare Sponsorship the 'Not-To-Be-Missed' Opportunity
As a woman founded and led nonprofit, AlternaCare has a unique appeal to women who feel their needs are met for a 'better than health insurance' solution. However, men too respond to AlternaCare as both genders seek better and more affordable care. And that makes sponsorship a unique marketing opportunity not-to-be-missed.
Harnessing the Consumer Spending Shift
Resolving the needs millions of health-centered people have, AlternaCare reaches consumers searching Google for a health insurance alternative. Dominating this space, sponsor support means your brand makes an impact as financial support makes an impact in the quality of peoples lives through AlternaCare's people-soulutions.
This is the power of nonprofit Sponsorship to connect consumers with your brand increases your company's public relations today, and tomorrow.
Strengthen Brand Loyalty
Drive New Sales
Achieve the 'Halo Effect' of Good Corporate Citizenship
Identify with a Growing Demographic of Consumers
Achieve New Profits
Increase Public Image
Enhance Brand Reputation